{"title":"New Launches","description":"Check our new product launches","products":[{"product_id":"light-fluid-spf-50-sunscreen","title":"Light Fluid SPF 50 Sunscreen","description":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cstrong\u003eWhen to use:\u003c\/strong\u003e AM\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFrequency:\u003c\/strong\u003e Everyday\u003c\/span\u003e\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":43880671674529,"sku":"8906128101143","price":474.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/LightFluid_New.png?v=1741082933"},{"product_id":"frizz-control-complex-spf-30-hair-serum","title":"Frizz Control Complex SPF 30 Hair Serum","description":"\u003cp\u003eThis powerful hair serum fights frizz, strengthens hair, protects from heat treatment and boosts shine with a combination of proven ingredients: Keratin, Ceramide, and Argan Oil. Keratin fills gaps for manageability, Ceramide repairs for shine, and Argan Oil nourishes. This lightweight formula with SPF 30 protects from sun damage \u0026amp; provides smooth, soft, and frizz-free hair.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":43900500443297,"sku":"8906128101150","price":569.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/FrizzzNew.png?v=1721632054"},{"product_id":"pediatrics-ceramide-squalane-nourishing-lotion","title":"Ceramide \u0026 Squalane Nourishing Lotion","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis baby lotion is clinically tested to be non-comedogenic and hypoallergenic, it is suitable for eczema-prone and sensitive skin. Formulated at pH 5.5 and enriched with Vitamin B5, Hyaluronic acid, Oat Kernel Extract, and Ceramide NP, it provides deep hydration and soothing benefits. \u003cbr\u003e\u003cstrong\u003eProven Safe:\u003c\/strong\u003e Clinically Tested to be Hypoallergenic, Non-Comedogenic, Sensitive skin safe, Pediatrician-approved, Kind to Biome Certified \u0026amp; recognized by the National Eczema Association (NEA) with the Seal of Acceptance™, this lotion is clinically validated for safety. \u003cem\u003eAll tests are conducted on humans in presence of a certified Dermatologist \u0026amp; Pediatrician in an Independent UK lab.\u003c\/em\u003e\u003c!----\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Minimalist Pediatrics","offers":[{"title":"Default Title","offer_id":44452119806113,"sku":"8906128101266","price":854.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/BabyNourishingNew.png?v=1721632055"},{"product_id":"pediatrics-ceramide-vitamin-b5-delicate-cleanser","title":"Ceramide \u0026 Vitamin B5 Delicate Cleanser","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis non-irritating, tear-free, hypoallergenic baby wash formula is enriched with Ceramide NP, Panthenol, Squalane, and Allantoin with a balanced pH of 5.5, it gently cleanses while preserving the skin's beneficial microbiome. \u003cbr\u003e\u003cstrong\u003eProven Safe:\u003c\/strong\u003e Clinically Tested to be Hypoallergenic, Non-Comedogenic, Sensitive skin safe, Pediatrician-approved, Kind to Biome Certified \u0026amp; recognized by the National Eczema Association (NEA) with the Seal of Acceptance™, this cleanser is clinically validated for safety. \u003cem\u003eAll tests are conducted on humans in presence of a certified Dermatologist \u0026amp; Pediatrician in an Independent UK lab.\u003c\/em\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Minimalist Pediatrics","offers":[{"title":"Default Title","offer_id":44452254417057,"sku":"8906128101273","price":569.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/BabyDelicateCleanserNew.png?v=1721632055"},{"product_id":"pediatrics-provitamin-d3-massage-oil","title":"Provitamin D3 Massage Oil","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThis gentle \u003cmeta charset=\"utf-8\"\u003eMassage Oil is crafted with nourishing Coconut, Sunflower, Safflower, and Almond Oils, enriched with Provitamin D3. Rich in essential fatty acids, Vitamin E \u0026amp; F, it nourishes and provides a protective layer to prevent moisture loss. It ensures tender care for your baby's delicate skin and leaves your baby's skin soft, smooth, and healthy.\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eProven Safe: \u003c\/strong\u003eClinically Tested to be Hypoallergenic, Non-Comedogenic, Sensitive skin safe, Pediatrician-approved \u0026amp; Kind to Biome Certified, this oil is clinically validated for safety.\u003c\/span\u003e\u003cbr\u003e\u003cem\u003eAll tests are conducted on humans in presence of a certified Dermatologist \u0026amp; Pediatrician in an Independent UK lab.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Minimalist Pediatrics","offers":[{"title":"Default Title","offer_id":44452329685153,"sku":"8906128101259","price":569.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/MassageOilNew.png?v=1721398127"},{"product_id":"pediatrics-zinc-oxide-b5-healing-ointment","title":"Zinc Oxide + B5 Healing Ointment","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThis healing ointment creates a protective barrier to prevent and heal diaper rashes effectively. Formulated with Zinc Oxide and Vitamin B5, shields against wetness, thereby preventing diaper rash and reduces irritation. This formula also provides gentle, nourishing care for minor cuts and chafed skin. Its smooth application and easy clean-off make the application fuss-free.\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eProven Safe: \u003c\/strong\u003eClinically Tested to be Hypoallergenic, Non-Comedogenic, Sensitive skin safe, Pediatrician-approved \u0026amp; Kind to Biome Certified, this Ointment is clinically validated for safety.\u003c\/span\u003e\u003cbr\u003e\u003cem\u003eAll tests are conducted on humans in presence of a certified Dermatologist \u0026amp; Pediatrician in an Independent UK lab.\u003c\/em\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c!----\u003e","brand":"Minimalist Pediatrics","offers":[{"title":"Default Title","offer_id":44452413931681,"sku":"8906128101280","price":379.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/HealingOintmentNew.png?v=1721632054"},{"product_id":"hocl-skin-relief-spray-150-ppm","title":"HOCL Skin Relief Spray 150 ppm","description":"\u003cp\u003e\u003cstrong\u003eWhen to use:\u003c\/strong\u003e AM \/ PM\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFrequency:\u003c\/strong\u003e Everyday\u003c\/span\u003e\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":44539571994785,"sku":"8906128101310","price":379.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/HOCLmain.png?v=1756795671"},{"product_id":"retinal-0-2-liposomal-cream","title":"Retinal 0.2% Liposomal Cream","description":"\u003cp\u003e\u003cspan\u003eA potent anti-aging skincare solution designed to combat the visible signs of aging. Featuring Retinal, one of the most efficacious form of Vitamin-A, along with powerful antioxidants like Resveratrol and EUK-134, to offer well rounded solution for fighting fine line, wrinkles, loss of elasticity \u0026amp; dull skin. \u003c\/span\u003e\u003cspan\u003eDelivery of actives is enhanced through Liposomal System, ensuring deeper penetration \u0026amp; molecules stability.\u003c\/span\u003e\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":44622743961761,"sku":"8906128101327","price":1424.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/RetinalMain.png?v=1726575610"},{"product_id":"retinal-0-1-face-serum","title":"Retinal 0.1% Face Serum","description":"\u003cp\u003e\u003cspan\u003eA lightweight anti-aging serum formulated with Retinal, Oleyl Adapalenate, Bakuchiol, and Squalane to combat the visible signs of aging. Retinal, one of the most efficacious form of Vitamin-A, helps fight fine line, wrinkles, and uneven skin tone while improving elasticity and texture. By encouraging cell turnover, this serum promotes a more youthful, radiant complexion.\u003c\/span\u003e\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":44680834646177,"sku":"8906128101518","price":759.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/DomesticMain.png?v=1729750815"},{"product_id":"anti-dandruff-shampoo","title":"Anti Dandruff Shampoo 3.5%","description":"\u003cp\u003eAn advanced anti-dandruff shampoo formulated with clinically proven blend of Piroctone\u003cbr\u003eOlamine, Climbazole, and Salicylic Acid to effectively target dandruff-causing fungi and scalp buildup. Experience visible results from the first wash, as this potent yet gentle cleanser works to eliminate flakes, reduce irritation, and restore scalp balance. Designed for long-term dandruff control, it soothes the scalp while maintaining the optimal hydration, leaving your hair refreshed, clean and protected against recurring dandruff.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"200ml","offer_id":45323734286497,"sku":"8906128101594","price":418.0,"currency_code":"INR","in_stock":true},{"title":"100ml","offer_id":45323734319265,"sku":"8906128101846","price":265.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/Website_4.jpg?v=1739867877"},{"product_id":"vitamin-b12-repair-complex-5-5-face-moisturizer","title":"B12 + Repair Complex 5.5% Face Moisturizer","description":"\u003cp\u003eA lightweight, fast-absorbing moisturizer that soothes irritation and strengthens the skin barrier. Powered by pure Vitamin B12 to calm redness, five essential ceramides to restore protection, and Vitamin B5 for deep, lasting hydration. Skin feels calm, plump, and revitalized.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":44924447686817,"sku":"8906128101747","price":379.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/B12ListingImage.jpg?v=1756800848"},{"product_id":"copper_peptide_pdrn_1-25_face_serum","title":"Copper Peptide + PDRN 1.25% Face Serum","description":"\u003cp\u003e\u003cstrong\u003eWhen to use:\u003c\/strong\u003e PM\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003cstrong\u003eFrequency:\u003c\/strong\u003e Everyday\u003c\/span\u003e\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":45102860959905,"sku":"8906128101549","price":664.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/CopyofArtboard1_2.jpg?v=1757069577"},{"product_id":"marula-oil-05-cleansing-oil","title":"Marula Oil 05% Cleansing Oil","description":"\u003cp\u003eThis cleansing oil gently dissolves waterproof makeup and sunscreen with a blend of marula, jojoba, and olive oils. It rinses off easily without stripping moisture, leaving skin soft and non-greasy.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":45200778199201,"sku":"8906128101945","price":569.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/ListingMarulaOil05.jpg?v=1760096773"},{"product_id":"multi-repair-actives-15-face-serum","title":"Multi Repair Actives 15% Face Serum","description":"\u003cp\u003eOur Multi-Active serum is expertly designed to support overall skin health and promote a visibly radiant and resilient complexion. Its multi-action formula targets common concerns like dullness, uneven tone, and barrier sensitivity.\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":45320088682657,"sku":"8906128101969","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/MultiRepairListing.jpg?v=1762515398"},{"product_id":"vitamin-b12-nmf-03-face-toner","title":"Vitamin B12 + NMF 03% Face Toner","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eSoothing and nourishing toner with a powerful composition of Vitamin B12 along with humectants and hydrators that dives deep to hydrate and nourish the skin\u003c\/span\u003e\u003c\/p\u003e","brand":"Minimalist","offers":[{"title":"Default Title","offer_id":45504359170209,"sku":"8906128101983","price":399.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0410\/9608\/5665\/files\/ListingImageMilkyToner_a8ab36fc-8692-4454-85e2-363dbdb3b21d.jpg?v=1764930471"}],"url":"https:\/\/beminimalist.co\/collections\/new-launches.oembed","provider":"Minimalist","version":"1.0","type":"link"}